Direct-to-Consumer (DTC) Genetic Testing Market Analysis and Outlook, 2019-2029, Including 23andMe,, Color Health, Helix, Counsyl and Other Key Players

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Global direct-to-consumer (DTC) genetic testing market.

Global direct-to-consumer (DTC) genetic testing market.

Global direct-to-consumer (DTC) genetic testing market.

Dublin, April 26, 2024 (GLOBE NEWSWIRE) — The “Direct-to-Consumer (DTC) Genetic Testing Market – Global Industry Size, Share, Trends, Opportunities and Forecasts, 2019-2029F” report has been added to the report. Presentation.

The direct-to-consumer (DTC) genetic testing market is experiencing increased growth, primarily due to consumers’ increasing interest in personalized health. With a projected compound annual growth rate (CAGR) of 8.45% from 2019 to 2029, the market is expected to continue to expand as individuals seek to better understand their genetic predisposition to health conditions. Companies on the market offer a range of services that enable consumers to directly access genetic information related to health, ancestry and traits.

Challenges of privacy and data security

Amid the industry’s growth, privacy and security concerns loom as consumers and companies grapple with the implications of handling sensitive genetic data. DTC Genetic Testing Market is dedicated to maintaining consumer trust through strong confidentiality practices and transparent communication. In parallel, the need for accurate interpretation of complex genetic results remains a priority, with ongoing efforts aimed at refining testing methods and increasing consumer understanding.

Technological advancements emphasize market development

Innovations in genomics, particularly DNA sequencing and data analysis, have been fundamental to market development. As technologies advance, companies can provide more accurate insights at affordable costs, which will help in the widespread adoption of such services. North America has a commanding position in the market with high consumer awareness, favorable regulatory environment and strong presence of industry leading players.

Sectoral insights and regional dominance

This report highlights the growing interest in parentage and relationship testing, along with the predominant use of single nucleotide polymorphism (SNP) chips in testing. In terms of regional insight, North America dominates as the leader in the DTC genetic testing market due to its advanced healthcare infrastructure and favorable conditions for market growth.

Companies adapt to extensive remote services and consulting

In response to evolving consumer expectations, the DTC genetic testing market is witnessing a diversification of test offerings. The move towards telehealth and telecounseling as facilitative measures ensures that genetic counseling and support is readily available to consumers and increases their understanding of test results.

Key Features

Feature report

the details

number of pages


Forecast period


Estimated market value (USD) in 2023

1.5 billion dollars

Projected market value (USD) by 2029

2.41 billion dollars

compound annual growth rate


Areas covered


Prominent companies

  • 23andMe, Inc.

  •, LLC

  • Color Health, Inc.

  • Helix, Inc

  • Council, Inc.

  • My Heritage Ltd

  • Living DNA Ltd.

  • Mapmygenome India Limited

  • Full Genomes Inc

  • Direct Laboratory Services, LLC

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